How American Way Plumbing & Heating Cooling Took Over Google Maps in Clifton, NJ
A complete Google Business Profile overhaul and Local SEO campaign that turned an invisible listing into a lead-generating machine.
Great Service, Invisible on Google
American Way Plumbing & Heating Cooling had everything a great local business needs—experienced technicians, happy customers, and years in business—but almost none of that showed up on Google. Their Google Business Profile was missing key categories and service areas, had no location-specific content, and was buried outside the map pack for the exact searches their Clifton, NJ customers were typing every day: “plumber near me,” “HVAC repair Clifton,” and similar high-intent keywords.
Meanwhile, competitors with weaker service and fewer reviews were outranking them simply because their online presence was more complete. Every day this went unfixed meant real phone calls going to someone else.
What We Did
A full local SEO overhaul—built to make Google trust the profile enough to rank it.
Complete GBP & Website Audit
Full technical review of the Google Business Profile and website to find every gap holding rankings back.
Categories & Service Areas
Added every relevant GBP category and correctly configured service area coverage across Clifton and nearby towns.
Social Media Profiles
Connected and optimized social media profiles to reinforce trust signals and brand consistency.
Keyword-Optimized Services
Rewrote service descriptions around the exact keywords local customers search for.
Location & Nearby-Area Pages
Built dedicated location pages and nearby-area pages to capture searches across the full service radius.
Citations & Google Stacking
Built consistent citations across major directories plus Google stacking links to strengthen authority.
Press Release Distribution
Distributed a press release to build brand mentions and additional authoritative backlinks.
LLM File Optimization
Optimized the site's LLM/AI-crawler file so the business surfaces correctly in AI-powered search results too.
Straight From the Dashboard
Real screenshots from the client's own Google Business Profile—no projections, just what actually happened.
Want Results Like This For Your Business?
Let's find out exactly what's holding your Google rankings back—and fix it.