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Limestone General Contracting is a 25+ year experienced masonry and general contracting company based in the Bronx, New York. Despite having an outstanding reputation and a portfolio of high-quality projects, they were virtually invisible online. Property owners searching "masonry contractor in Bronx" or "brick pointing NYC" couldn't find them — larger, better-optimized competitors were taking every lead.
The Bronx contractor market is brutally competitive — over 200,000 search results and established players with hundreds of reviews and backlinks. Breaking into the top positions required a precise, aggressive local SEO strategy.
Absent from Google Map Pack — losing high-value masonry projects to lesser-quality competitors daily
Missing services, no photos of completed projects, wrong categories, and zero post activity
Top competitors had 300+ backlinks and 90+ reviews — required a strategic approach to outrank them
GBP profile generating no clicks or calls — thousands in potential project revenue being lost every month
Breaking into the Bronx's most competitive contractor market required a data-driven, systematic approach — targeting every zip code and keyword variation with precision.
Deep analyzed all top competitors including Keystone Contracting Corp (Rank 1.7) and Alliance General Construction. Identified exact gaps in their authority, categories, and content — then built a strategy to outmaneuver each one systematically.
Rebuilt the Google Business Profile from scratch — masonry contractor as primary category, 10+ secondary categories added, all services listed with descriptions, project photos uploaded, and a keyword-optimized 300+ word business description written.
Mapped 180+ keywords across all Bronx neighborhoods — "masonry contractor Bronx," "brick pointing NYC," "concrete contractor near me," and 20+ service-specific variations. Each cluster targeted a dedicated GBP signal for maximum grid coverage.
Built 60+ high-authority citations across contractor directories including HomeAdvisor, Angi, Houzz, Thumbtack, and NYC-specific business directories. Fixed all NAP inconsistencies that were suppressing the map ranking across zip codes.
Published weekly GBP posts showcasing completed masonry projects — brick pointing, concrete work, restoration jobs — with before/after photos and keyword-rich descriptions targeting specific Bronx neighborhoods and boroughs.
Limestone General Contracting went from invisible to #2 in the Bronx's most competitive contractor market — beating out established players with 300+ backlinks and 90+ reviews. Your business can do the same.